Glad you managed to find our website. Seeing as you made it here, we figure you might want to learn a bit more about us, who we are and why we do what we do.
Who we are
Vita CA was founded in early 2020 by Clare Wyllie and Alexander Kallman. Tired of dealing with large and impersonal research firms, we wanted to create an organisation that works on a personal level with their clients to create solutions that work for them and the people they want to support.
When we decided to launch our own company, one of the big questions, as it will always be, is what to name ourselves? After a series of brainstorming sessions, we narrowed it down to something simple that incorporates our main value. Vita means life. At the core of everything we do is our belief that everyone should be able to live a meaningful and worthwhile life.
What we do
Our combined backgrounds are in research, strategy and communication. We use a wide range of research, analysis and communication tools to build a bespoke programme of work to achieve the outcomes you want.
More specifically, we use an ethnographic approach combined with a deep skillset in communication and strategy, which allows us to develop innovative solutions to problems and translate those solutions into tangible actions. (Ethnographic just means understanding from the point of view of the people with lived experience of the issue). This skill set also allows us to be a bridge between our clients and different environments, such as seldom heard communities, academia, government and services.
We provide insight into the lives and motivations of people experiencing the problem. We help you think about your organisation, its strengths and how to use them, and the wider context in which you are working—allowing you to focus on feasible action where you can have the biggest impact.
By keeping your organisation and people's experiences and desires at the core, we help you develop solutions that work.
Our approach has allowed us to help clients ranging from tech start-ups trying to solve the pressing issues of their field to political campaign groups trying to change legislation to protect those experiencing harm.
If you have made it this far, thanks for sticking around! Feel free to contact us if you have any questions or would like to learn more.
